Focal Point: 'Today's market place is a war of ideas. Unless you stand for something, you won't stand out. To be successful in this new economy, organisations need something more substantial than 'vision', something deeper than 'brand'. Only a radical and emotional 'Big Idea' will give you a space that rivals can't invade.'
Engaging brand development and design.
Looking Forwards: by use of a 3 stage approach we strive to create an engaging experience that is consistent and reinforced across all available communication channels,
an emotional experience that works on a personal level with your customers and employees ...
Stage 1: identify ... your big idea or brand, through a joint process of assesment to establish values, attributes and how successfully your audience is currently being engaged ... and identifying your competition and the way they communicate to your audiences ...
Stage 2: inspire ... by identifying your essence we then look for the succinct and effective way of communicating it ... a radical or emotional idea that can quiet often be staring you in the face. an engaging idea that enters the very psyche of your customers and employees ...
Stage 3: create ... bringing to life the thinking, through creative and logical design solutions that are communicated consistently through your communication channels. elevating your company and product above the noise of your competitors ... where you can truly beSeen®
The Seen. Creative Logic for big ideas.
Communication: on an emotional level, through: a succinct and engaging creative approach, that positions your brand, business and big idea in the very heart and mind of your audience. via strategic: brand design and development, for both on and offline solutions.
Focus: on a selection of projects that The Seen has worked on over the last year. please call if you would like to see more. Breakin Point Magazine, BAR Formula 1 Team, Guy Smith Team Bentley and Audi, Le Mans
Breakin Point Magazine: The Seen was briefed to inject new life into a 4 year old music magazine that was enjoying shelf space in major Virgin, Tower Records and HMV stores. the challenge was: to identify Breakin Point's lost values and communicate these to it's audience through a new identity and brand experience. we anchored Breakin Point's essence in an engaging question - "Are you on it? Are you in it?," and affirmed it in the line - " Breakin Point. On it, 'cause we're in it!." we created a new brand identity and icon that is reflected within street scenes and communicated via the Breakin Point magazine, website, rich HTML emails and club video sequences. in 2003 Virgin doubled their magazine orders.
BAR Formula 1 Team: for any Formula One Team getting the branding right at races is absolutely crucial. not only do the sponsors pay premium prices to enjoy a presence in what is the pinnacle of world motor sport, but if you are a tobacco sponsored team like B·A·R getting your branding wrong can result in large fines being made by certain european countries. to make sure that this never happens B·A·R invest in the production of a 162 page Brand Book, produced at The Seen, which is distributed to heads of Marketing, Client Services, Clothing, Logistics and the Race and Test Team managers. in addition to the team Brand Book, The Seen has produced a distinctive online wesbite and brochure for B·A·R's umbrella organisation the-Pure-Group (.com). the challenge was: to deliver a 'pure' website that had to be seen to be part of the B·A·R organisation and meet their brand guidelines ... yet at the same time establish it's own identity and presence.
Guy Smith Team Bentley and Audi, Le Mans: Guy's management team approached The Seen to present Guy Smith with a new identity, website and sponsorship flash presentation that would reflect his potential of winning the 2003 and 2004 historic Le Mans 24hrs race. the challenge was: to deliver Guy with a presence that reflected his leadership qualities and highly professional approach to his racing career. a bold and clear icon was created that would also be strong as a merchandise logo. the clean and bold theme was then carried through to the design and layout of Guy's website, stationery and progressive interactive flash sponsorship presentation. the website, guysmith.com, has sold over £5000 worth of prints.
Seen People®: BAR Formula 1 Team, Guy Smith Team Bentley and Audi, Le Mans, Breakin Point Magazine, Goman Representation in motorsport, National Industrial Symbiosis Programme, Apollo Research Design, epm: technology, composite excellence from race to road, waste per se, phat canvas: designer canvases, duodrive: Marine Performnace Engineering, Hagley Hall, Diana Binks: TV sports presenter,
The Seen. Creative Logic for big ideas.
Founded by: Adrian Morley is the founder and Managing Director of The Seen. Adrian founded The Seen, a full service creative design practice specialising in engaging brand communication and design, in February 2003. In it's first year The Seen has enjoyed working for new high profile partners in both the UK and overseas on a broad portfolio ranging from top-level Motor Racing, Music and Government funded industries. During a distinguished design career, that has spanned 12 years, Adrian has achieved and applied a high level of creative design and brand knowledge. Working on a range of successful multidisciplinary projects for clients ranging from Pepsi Co, BBC, Warner Music, Warner Bros and Formula 1 teams. In April 2001, Adrian joined the B·A·R Formula 1 team as their in-house Creative Designer. In late 2002 he became a key member in the radical 'Pure Racing', B·A·R team re-brand project. Working alongside an independent Creative Director of First Direct Bank and Tango branding campaign fame. In addition, Adrian was a key member responsible for identifying a new B·A·R website team and assisted the Business Development team in acquiring multi million dollar partnerships with international companies Acer and Brunotti. Although, economically, 2003 was not a good time to launch a new design business Adrian saw the opportunity to create The Seen, a company of substance and depth committed to 'recognition' and 'creative logic' which could stand proud and offer a level of knowledge and application that many design houses fail to deliver. With the distinction between high quality design and homogenised/bad design becoming ever bigger. Adrian positioned The Seen immediately as a serious high-level contender. " Today, branding is ubiquitous and a brand is now recognised as the most significant contributor to the asset value of a company. Engaging the marketing savvy public and indeed corporate investors now means communicating to them on an emotional level to which they can immediately identify with and associate themselves to. A 'Big Idea' that enters the very psyche, of both your public and work force, can establish loyalty, status and recognition beyond reason, making you truly Seen." … are you Seen?
Engaging brand development and design. Corporate Branding.
